The story of the Thomas Sabo company started in the 1980s: in 1984, the jewellery
enthusiast and self-made man Thomas Sabo set up his own jewellery
company with its headquarters in the historical town on Lauf an der
Pegnitz in Bavaria – and gave this enterprise his name. A company that
was to stand for high-quality silver jewellery with a special design
quality from the very outset. Seemingly a concept that struck “gold”. Because retailers continued to
order ever greater volumes with each passing trade fair. At the time, an
unwritten law stated that silver jewellery was presented anonymously.
The purchasers were only confronted with brand names in the form of
trading brands at trade fairs – but consumers were not. Faced with this
situation, Thomas Sabo successfully made the decision in the late-1980s
to launch his own brand.